tw@ta - This week at Techarc!

The TWS earbud brands have done a remarkable job of expanding the market of this wearable category, which also picked up during COVID-19, as every user wanted their own space working from home. But there is a general dissatisfaction among users in the sub ₹10,000 category reveals Techarc’s report analysing the customer acceptance of TWS earbuds in the entry to mid-tier segments.

The OnePlus Nord Buds 4 Pro represents a calculated move by OnePlus to bridge the gap between entry-level audio and the flagship-lite experience. By focusing on incremental but high-impact hardware and software upgrades, OnePlus is attempting to solidify its leadership in the hyper-competitive mid-range TWS (True Wireless Stereo) segment.

The Noise Master Buds 2 represent a pivotal moment for Noise, signalling its transition from a volume-driven wearable brand to a serious contender in the premium audio space. By leveraging a strategic partnership with Bose, Noise is attempting to solve the value perception issue that has historically plagued the sub-₹10,000 segment.