The Indian Smart TV sector reached a critical inflection point in 2025, recording estimated sales in the range of 11.5-12.5 million units driven by a widespread wave of techflation and premiumisation. In 2026, Techarc forecasts this figure to reach 12–13 million units. 2025 marked a decisive structural shift where consumer preference, incentivised by a strategic GST reduction on larger screens, migrated aggressively from compact budget models to premium, large-format experiences. Industry leaders Samsung and LG led the pace of innovation, normalising advanced features such as AI-driven upscaling, OLED displays, and high-refresh-rate panels across broader price points.

In a market segment where consumer preference has largely shifted away from traditional tablets, OnePlus is not merely participating; it is attempting to dominate. While the Pad 2 offered a strong value proposition, the OnePlus Pad 3 positions itself as a calculated competitor to industry titans like the iPad Pro and Galaxy Tab S10 Ultra. It challenges the notion that “laptop-grade” performance requires laptop-tier pricing.

Fashion has entered a phase where speed, precision, and adaptability matter as much as creativity. As trend cycles shorten and consumer behaviour becomes increasingly unpredictable, the traditional fashion operating model built on long planning cycles and intuition-led decisions is no longer sufficient. Technology, particularly artificial intelligence, has moved from an enabler to the core infrastructure that enables fashion businesses to operate at scale.